Despite the rise in importance of Social Media, the average customer will still always turn to a search engine such as Google whenever they have an immediate requirement for a product or service or are in the process of researching their next supplier.
It’s therefore important for your business to be visibile at the very moment a potential customer is searching for a business such as yours.
The process of ensuring your website ranks at the top of Google for related searches is called Search Engine Optimisation (or SEO).
Our Search Engine Optimisation (SEO) Services
Mayamedia Entertainment has been providing SEO services with incredible results. Our SEO Service offering is below:
Free & Instant Website / SEO Audit
Together with the quality and depth of content on your website, the structure and design of your site plays an important role in terms of how search engines such as Google rank and display your website. Therefore, before you begin any SEO or website optimization project, it's important that you have an overview of the performance of your website as its currently stands.
Website Updates for SEO
The structure of a website plays a significant role in its ranking on search engines such as Google. It's therefore important to ensure that the latest recommendations (by Google) and best practices are implemented onto your website. Google periodically provides information relating to their latest search engine algorithm updates, so it's vital that your website follows the guidelines provided. Many recommendations require minor updates to a website, while others can be significant, so you should partner with an agency that understands the latest trends, requirements and have the skillset and in-house expertise to implement the changes on your website.
Website Backlink Building Services
The building of website backlinks has been a contentious topic of discussion over the last 3 to 4 years with the majority of Google's algorithm updates designed to counter unnatural backlinks created by unscrupulous SEO companies who had implemented black-hat SEO techniques. Historically, Google used backlinks as a key indicator when determining the quality of a website (in order to rank it). But as SEO agencies realised this, what followed was mass link building, which in the short term at least proved to be a highly successful exercise. Once Google realised that their search engine algorithms were being manipulated, they created a number of updates to counter this with many websites being blacklisted for this practise. It's therefore highly important that all backlinks created for your website are genuine, measured and relative to your website, webpage, products and service offering.
SEO Content Creation Services
The text based content on your website plays a critical role in the success of your website ranking on search engines such as Google. Businesses often make the mistake of creating website content without analysing its SEO worthiness, which can often have a negative impact on search engine rankings. At Mayamedia Entertainment, our team of copywriters have extensive experience when creating content for new websites and follow a strict process based on search engine data analytics and research in order to create content that will significantly improve your website's chances of ranking well.
Google Whitelisting and Penalisation Recovery Services
The worst nightmare for most businesses is that customers can't find them and in the online world this is no different. Google update their search algorithms (or formulas) over 500 times per year, with each update designed to ensure that their customers (those searching on Google) are shown the best, most accurate search results to a query. While most of these algorithm updates go unnoticed, occasionally, Google will release an update that has a significant impact on how a website is shown within its results. If Google finds that your website (or rather website managers or SEOs) have tried to manipulate the ranking of your website by creating spammy content or unnatural backlinks, they have the ability to de-list your website from its search results. As you can imagine, this can have a significant impact on a business, especially if all organic is suddenly removed. Thankfully, this does not need to be a permanent situation and skilled SEO specialists have the ability to remove any blacklisting using a clearly defined process.
Website Marketing & Pay Per Click Advertising Services
Pay Per Click (PPC) advertising is one of the most commonly used digital marketing channels. As the name suggests, advertisers are only billed once a internet user clicks on a specific advert. PPC is commonly linked to Google Advertising, however as technology has evolved, so too have PPC opportunities. Today, PPC advertising is available not only through Google but also Facebook, Twitter, LinkedIn and Pinterest. Each platform provides access to a different type of customer so it's well worth considering the use of more than just one of the platforms above for your PPC marketing activity.